My Personal Laundry Marketing Strategy to Generate Quality Lead at $30 Budget Initial
Many audience looking for leads but unable to spend $$$.
But today I’m going to share the Lead Generation Success path.
ALocal Business asking like “Any free Lead Genaration Ideas for my Laundry Business”
Yes, follow these tips I shared below, you don’t have to spend any $$ on ads or if you do these all by yourself, you don’t have to pay anyone else. But you will get a lot of leads like our 100+ laundry service clients though.
Create a website with WordPress (Recommend to get Divi easyto live ) and choose a lightweight theme
Add your service pages and put at least 700 words in each page
Do some local keyword research (keywords that your customers using to search)
Blend the keywords in your page content and mainly title (example: "Afforda Laundry and Dry Clean Service in Alpharetta, GA | Business name")
Create a Google my business profile and connect your website to it
Optimize all the options in the GMB ( you can find the GMB optimization checklist and match the checklist with your profile and fill all the missing items and optimize those items needed optimization. You can also use my strategies too, just Google "local SEO strategies for laundry website by FlexWasher Laundry " and then you can use the strategies to enhance your business and optimize yourself though.
When you're optimizing your GMB profile, mainly optimize the product option, service and categories, and GMB business sites
If you have done a few projects, ask your clients to leave a good review. If you got a review, respond it with your target keywords
Create regular posts on the GMB, at least 10 posts per month
Capture some photos from your office location and rename them with keywords, then upload them on the GMB
Capture some photos from your office location and rename them with keywords, then upload it on the GMB
Capture some photos from your office location and rename them with keywords, then upload them on the GMB
Now list your business to the top business directories (hire someone from Fiverr or Upwork and only $5, you can have 50+ submissions)
Create the basic social profiles - (hire someone from Fiverr or Upwork and only $5, you can have 30+ submissions)
Do these all and post on the GMB and your Facebook business page by focusing on your target keywords. Consistency is the key.
You know what, as I said I never spend a single penny on ads to manage my clients and currently managing 10+ Laundry clients and 15+ other businesses and all the clients sticking with us for years. Because we bring business to them.
There are 88% of Google searches are local and t going to charge me or if you do these all by yourself, you will get the benefits that are all.
There are 88% of Google searches are local and about 46% + users are seeking local information. That means they just searching their daily needs on google by using their phone.
Laundry Business Marketing and Advertising Workflow
So these 46% users are organic customers and I hope if you appear in front of this highly targeted audience, you will gain a lot of business.
Let's do a quick estimate:
Say you focus on 3 keywords to rank on the top of your local area.
All the keyword has 100 search volume, that means you are targeting 300 searches per month.
After one or a couple of months, you ranked for all 3 keywords (ranking for 3 keywords on Google isn’t a big deal.
So now 300 people visiting your website per month. Hey, these 300 people aren't normal people, they are highly targeted people because they used the keywords to visit you.
That means they need the service you're offering. So it's 100% targeted audience though.
Just imagine if you have good reviews, if you represent your pages well, how many customers would convert? 20%? 30% or even 50%?
Once you ranked 3 keywords on Google and you're getting 25% conversion from 300 searches, isn't it enough? If you need more, work for more keywords and follow the same strategy.
You can always do a discount theme to take advantage of holidays. People love that.
Targeted Facebook ads as well. I haven’t had much success with that, but I’ve seen plenty who have.
Check around for local businesses who have bulletin boards for business cards as well. Practically free advertising and it shows you’re local.
Also Read:
Winning Marketing Tactics for Laundromats
Laundry Business Marketing and Advertising Workflow
Complete guide on Start a Laundry Business
